OnSite prototype nr. 21, Honda booth at IAA, Frankfort, DE.

OS20-02

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OnSite studio was invited to co-design and co-produce the Honda stand during the Internationale Automobil-Ausstellung (IAA) in Frankfort, Germany.

The project consist out of 5 individual elements, connected through the air and representing the  " Many roads to zero immersion" , Honda’s ultimate goal for all their engineering to cause zero emissions. Each color is related to a specific power technology (blue is hydrogen, red is petrol, green is electric, red/green is hybrid) a way of differentiating technologies and products by color coding zones. All ‘roads’ flowed into the multi-colored ‘Dream House’ representing all the technologies coming together, under one roof, to create Honda’s future vision of zero emissions.
Info

Location  Frankfort
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Client  Honda EU, Wieden+Kennedy London
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Credits

Production  OnSite Studio, Expotechniek
Design  SW + WK London
Pictures  © Sebastien Normand


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Honda info desk
Integrated 3D render by Expotechniek