OnSite prototype nr. 21, Honda booth at IAA, Frankfort, DE.
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[read]OnSite studio was invited to co-design and co-produce the Honda stand during the Internationale Automobil-Ausstellung (IAA) in Frankfort, Germany.
The project consist out of 5 individual elements, connected through the air and representing the " Many roads to zero immersion" , Honda’s ultimate goal for all their engineering to cause zero emissions. Each color is related to a specific power technology (blue is hydrogen, red is petrol, green is electric, red/green is hybrid) a way of differentiating technologies and products by color coding zones. All ‘roads’ flowed into the multi-colored ‘Dream House’ representing all the technologies coming together, under one roof, to create Honda’s future vision of zero emissions.
Info
Location Frankfort DE
Date 2011
Category indoor, temporary
Type OnSite
Client Honda EU, Wieden+Kennedy London
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Materials
Measurements
Location Frankfort DE
Date 2011
Category indoor, temporary
Type OnSite
Client Honda EU, Wieden+Kennedy London
-
Materials
Measurements
Credits
Production OnSite Studio, Expotechniek
Design SW + WK London
Pictures © Sebastien Normand
Downloads
Production OnSite Studio, Expotechniek
Design SW + WK London
Pictures © Sebastien Normand
Downloads